FENWICK ISLAND, Del. Local businesses still have a chance to join the final session of D3’s three-part artificial intelligence workshop series, scheduled for April 15 at 3:30 p.m. The virtual session is designed to help participants learn, connect, and begin applying AI tools right away. This session is part of a Bethany-Fenwick Area Chamber of Commerce membership meeting and is open to the public, not just chamber members.

The final workshop will focus on what influences AI-generated search results, how to structure content so AI can understand and recommend it, and ways to improve online visibility. Participants will also learn how AI is changing everyday marketing tasks — from email marketing and social media to digital advertising. The session will bring everything together, showing how AI engine optimization connects across an entire marketing strategy, and the D3 team will share practical tips and best practices to help businesses stand out in an increasingly AI-driven marketing landscape.

The series helps business owners understand how AI is changing marketing, search visibility, and customer engagement. The first workshop, held in February, focused on the basics of AI for marketing and evolving search behavior. The second session in March explored the AI assistant and how businesses can use it to streamline tasks, engage customers, and better understand what questions people are asking online.

“AI is not just changing how people search — it’s changing what businesses need to do to be found,” said Jay Bosley, COO of D3Corp. “The AI assistant helps customers get answers faster and gives businesses insight into what people are asking so they can create better content and improve their online presence.”

Even those who missed the first two workshops are encouraged to attend. D3 will provide a brief recap, answer questions, and offer guidance for businesses looking to apply AI strategies to their marketing. Business owners, marketers, and community members interested in how AI is shaping the future of digital marketing are welcome to attend.

For full event information and to register, visit bethany-fenwick.org. For questions, contact the Chamber at 302-539-2100 or membership@thequietresorts.com.